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EDGY Primer & Modeling Guide — Enterprise Design with Linked.Archi

This guide introduces the EDGY 23 enterprise design language, explains how its concepts are formalised as Linked.Archi semantic assets, and demonstrates practical modeling through a worked example.

EDGY Concepts and Visual Notation

What is EDGY?

EDGY (Enterprise Design Graph InterplaY) is an open-source enterprise design language created by the Intersection Group. It provides a simple but expressive visual language for describing what an enterprise consists of and how its parts form a whole.

EDGY is: - Simple — only four base elements, three relationship types, two label types - Holistic — covers identity, experience, and architecture in one coherent model - Human-centric — designed for cross-disciplinary collaboration, not just architects - Visual — colourful, intuitive notation that everyone can read immediately

"An enterprise is an endeavour of people with a shared ambition." — EDGY Language Foundations

The Facet Model

Enterprise Design organises the enterprise through three facets and three intersections. The classic EDGY representation is the Facet Circle — a Venn diagram where the three facets overlap at their intersections:

graph TD
    subgraph venn[" "]
        direction TB
        I(("IDENTITY<br/>Purpose · Story · Content"))
        A(("ARCHITECTURE<br/>Capability · Process · Asset"))
        E(("EXPERIENCE<br/>Task · Journey · Channel"))

        I --- O["Organisation"]
        I --- B["Brand"]
        A --- O
        A --- P["Product"]
        E --- P
        E --- B
    end

    style I fill:#75F0A5,stroke:#333,color:#000,font-size:12px
    style A fill:#9DB9F6,stroke:#333,color:#000,font-size:12px
    style E fill:#F985B4,stroke:#333,color:#000,font-size:12px
    style O fill:#76D9EA,stroke:#333,color:#000
    style P fill:#DA7AF4,stroke:#333,color:#000
    style B fill:#FFD47D,stroke:#333,color:#000
    style venn fill:none,stroke:none

The facets and their elements in detail:

graph TD
    subgraph Identity["🟢 IDENTITY — Why do we exist?"]
        Purpose["╭ Purpose ╮"]
        Story["► Story"]
        Content["[ Content ]"]
    end

    subgraph Architecture["🔵 ARCHITECTURE — How do we run?"]
        Capability["╭ Capability ╮"]
        Process["► Process"]
        Asset["[ Asset ]"]
    end

    subgraph Experience["🩷 EXPERIENCE — What role in lives?"]
        Task["╭ Task ╮"]
        Journey["► Journey"]
        Channel["[ Channel ]"]
    end

    Identity --- Organisation["Organisation<br/>(Identity ∩ Architecture)"]
    Architecture --- Organisation
    Architecture --- Product["Product<br/>(Architecture ∩ Experience)"]
    Experience --- Product
    Identity --- Brand["Brand<br/>(Identity ∩ Experience)"]
    Experience --- Brand

    style Identity fill:#75F0A5,stroke:#333,color:#000
    style Architecture fill:#9DB9F6,stroke:#333,color:#000
    style Experience fill:#F985B4,stroke:#333,color:#000
    style Organisation fill:#76D9EA,stroke:#333,color:#000
    style Product fill:#DA7AF4,stroke:#333,color:#000
    style Brand fill:#FFD47D,stroke:#333,color:#000
Facet Questions Elements
Identity Why do we exist? Who are we? What matters to us? Purpose, Story, Content
Architecture How do we run? What are we capable of? Capability, Process, Asset
Experience What role do we play in people's lives? Task, Journey, Channel
Intersection Connects Element
Organisation Identity ∩ Architecture Organisation
Product Architecture ∩ Experience Product
Brand Identity ∩ Experience Brand

Base Elements

EDGY is built on four generic base elements:

Element Visual Notation Meaning
People People Individuals co-creating the enterprise or using products
Outcome Outcome A result or change in the enterprise or ecosystem
Activity Activity What is being done or going on
Object Object A structure relevant to the enterprise

People perform activities, using and creating objects, to achieve outcomes.

Facet Elements

Each facet specialises the base elements — outcomes are rounded, activities are arrows, objects are rectangles — coloured by facet.

Identity Facet (green #75F0A5)

Element Visual Notation Base Definition
Purpose Purpose Outcome A reason why the enterprise exists and what people pursue
Story Story Activity How we make sense of our enterprise and communicate it
Content Content Object What is being communicated to people

Architecture Facet (blue #9DB9F6)

Element Visual Notation Base Definition
Capability Capability Outcome What we are able to do by orchestrating people and assets
Process Process Activity A set of related activities our enterprise carries out
Asset Asset Object An object we need and use to perform our capabilities

Experience Facet (pink #F985B4)

Element Visual Notation Base Definition
Task Task Outcome What people want to achieve and get done
Journey Journey Activity The events and activities people experience in their lives
Channel Channel Object The means people use to engage and interact with us

Intersection Elements

Element Visual Notation Intersection Definition
Organisation Organisation Identity ∩ Architecture A group of people working together
Product Product Architecture ∩ Experience What we make, offer and deliver for people's benefit
Brand Brand Identity ∩ Experience Our name and what it stands for

Relationships

EDGY has three relationship types:

Relationship Visual Notation Meaning Constraint
Link Link A meaningful structural association Between any two elements
Flow Flow An element influences another by passing objects Between any two elements
Tree Tree An element is part of another of the same type Same-type elements only

EDGY defines 24 named link types that connect specific element pairs across facets:

Identity facet links: - Story contextualises Purpose - Content expresses Purpose - Content conveys Story

Experience facet links: - Task is part of Journey - Task uses Channel - Journey traverses Channel

Architecture facet links: - Capability requires Asset - Process realises Capability - Process requires Asset

Intersection links (Organisation): - Organisation pursues Purpose · authors Story · has Capability · performs Process · builds Brand · makes Product

Intersection links (Product): - Product serves Task · features in Journey · requires Capability · Process creates Product

Intersection links (Brand): - Brand represents Purpose · evokes Story · supports Task · appears in Journey · Product embodies Brand

Labels

Labels add information to elements without changing their type:

Label Visual Notation Purpose
Tagging Tagging Differentiate elements by type, priority, category
Metrics Metrics Add measurable quantity or quality (RAG status, KPIs)

The Enterprise Design Sentence

All EDGY maps can be read as sentences:

People perform activities, using and creating objects, to achieve outcomes.

Specialised per facet:

Customers experience journeys, using channels, to achieve tasks.

Organisations perform processes, using assets, to enable capabilities.

Enterprises communicate stories, producing content, to achieve purposes.

Semantic Assets

From Visual Notation to Formal Semantics

Linked.Archi formalises EDGY concepts as RDF/OWL — machine-readable, queryable, and validatable while preserving the same semantics.

graph LR
    A["EDGY Visual Map<br/>(Draw.io, Miro)"] -->|"formalises"| B["Linked.Archi RDF/OWL<br/>(Turtle files in Git)"]
    A --- C["Shapes + Colours"]
    A --- D["Lines + Labels"]
    B --- E["Classes + Properties"]
    B --- F["Triples + SHACL"]

Concept-to-Asset Mapping

EDGY Concept Semantic Representation File
Element types (People, Capability, etc.) owl:Class rdfs:subClassOf arch:Element edgy-onto.ttl
Abstract groupings (BaseElement, FacetElement) owl:Class with arch:isAbstractClass true edgy-onto.ttl
Relationship types (Link, Flow, Tree) Three-declaration pattern edgy-onto.ttl
Core links (24 named associations) owl:ObjectProperty with arch:domainIncludes/arch:rangeIncludes edgy-onto.ttl
Element classification skos:ConceptScheme — 5 top concepts with skos:narrower edgy-tax.ttl
Validation rules sh:NodeShape with property constraints edgy-shapes.ttl
Viewpoints arch:Viewpoint with arch:includesConcept edgy-viewpoints.ttl
Visual appearance arch-vis:VisualNotation + arch-vis:Style edgy-notation.ttl
Asset types, metric categories skos:ConceptScheme enumerations edgy-reference-data.ttl
Document templates arch:DeliverableTemplate edgy-deliverable-templates.ttl
Entry point arch:Metamodel instance edgy-metamodel.ttl

The Complete Asset Set

modelingLanguages/edgy/
├── edgy-metamodel.ttl              ← Entry point: arch:Metamodel
├── edgy-onto.ttl                   ← OWL classes + properties
├── edgy-tax.ttl                    ← SKOS taxonomy
├── edgy-shapes.ttl                 ← SHACL validation
├── edgy-viewpoints.ttl             ← 9 viewpoints + stakeholders + concerns
├── edgy-notation.ttl               ← Visual notation descriptors
├── edgy-reference-data.ttl         ← Enumerations (asset types, metrics, maturity)
├── edgy-deliverable-templates.ttl  ← 7 document templates
├── icons/                          ← SVG element icons
│   └── glyphs/                     ← Small badge glyphs
└── notation-v1/                    ← Alternative circle-based notation

Abstract vs Concrete Classes

Abstract (not instantiable) Concrete (palette items)
edgy:EnterpriseElement edgy:People
edgy:BaseElement edgy:Outcome, edgy:Activity, edgy:Object
edgy:FacetElement (parent of facet groups)
edgy:IdentityElement edgy:Purpose, edgy:Story, edgy:Content
edgy:ArchitectureElement edgy:Capability, edgy:Process, edgy:Asset
edgy:ExperienceElement edgy:Task, edgy:Journey, edgy:Channel
edgy:IntersectionElement edgy:Organisation, edgy:Product, edgy:Brand
edgy:EnterpriseRelationship edgy:Link, edgy:Flow, edgy:Tree
edgy:EnterpriseLabel edgy:Tagging, edgy:Metrics

Three-Declaration Relationship Pattern

Declaration Example (Tree) Purpose
Unqualified predicate edgy:partOf Direct triple for graph traversal
Qualified class edgy:Tree (subClassOf arch:QualifiedRelationship) Reified resource for metadata
Qualified property edgy:qualifiedTree (range edgy:Tree) Navigation to qualified resource
# Always: direct triple
ex:SubCapability edgy:partOf ex:ParentCapability .

# When metadata needed: qualified resource
ex:SubCapability edgy:qualifiedTree ex:tree-001 .
ex:tree-001 a edgy:Tree ;
    arch:source ex:SubCapability ;
    arch:target ex:ParentCapability ;
    skos:prefLabel "Sub is part of Parent"@en .

Viewpoints

Viewpoint Focus Key Elements
Full Enterprise Map Everything All 16 elements + all relationships
Identity Map Why we exist Purpose, Story, Content, Organisation, Brand
Architecture Map How we run Capability, Process, Asset, Organisation, Product
Experience Map Role in lives Task, Journey, Channel, Product, Brand
Capability Map What we can do Capability, Process, Asset, Organisation, Product
Journey Map Customer experience Task, Journey, Channel, Product, Brand, People
Organisation Map How we are structured Organisation, Purpose, Story, Capability, Process
Product Map What we offer Product, Capability, Task, Journey, Organisation
Brand Map What we stand for Brand, Purpose, Story, Task, Journey

Worked Example: Meridian Insurance Group

Prerequisites

Load the EDGY semantic assets in this order:

core/core-onto.ttl                              # Foundation
modelingLanguages/edgy/edgy-onto.ttl            # Elements, relationships, core links
modelingLanguages/edgy/edgy-tax.ttl             # SKOS taxonomy
modelingLanguages/edgy/edgy-shapes.ttl          # SHACL validation
modelingLanguages/edgy/edgy-viewpoints.ttl      # Viewpoints, stakeholders, concerns
modelingLanguages/edgy/edgy-reference-data.ttl  # Asset types, metrics, maturity
modelingLanguages/edgy/edgy-notation.ttl        # Visual notation
modelingLanguages/edgy/edgy-metamodel.ttl       # Metamodel manifest (entry point)

Validate with:

.scripts/validate.sh --shacl your-model.ttl \
    core/core-shapes.ttl \
    modelingLanguages/edgy/edgy-shapes.ttl

About Meridian

Meridian Insurance Group is a multinational property and casualty insurer headquartered in Zurich, operating across 12 European markets. Founded in 1903 as a mutual, it has grown through acquisitions into a group with multiple brands, 15,000 employees, and 8 million policyholders.

The complete, validatable example model is available at examples/meridian/meridian-model.ttl.

Model File Header

@prefix owl:     <http://www.w3.org/2002/07/owl#> .
@prefix rdfs:    <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd:     <http://www.w3.org/2001/XMLSchema#> .
@prefix skos:    <http://www.w3.org/2004/02/skos/core#> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix arch:    <https://meta.linked.archi/core#> .
@prefix edgy:    <https://meta.linked.archi/edgy/onto#> .
@prefix edgyrd:  <https://meta.linked.archi/edgy/reference-data#> .
@prefix edgyvp:  <https://meta.linked.archi/edgy/viewpoints#> .
@prefix :        <https://meta.linked.archi/examples/meridian/> .

:MeridianModel
    a                          arch:Model ;
    skos:prefLabel             "Meridian Insurance Group — Enterprise Design Model"@en ;
    arch:modelConformsToMetamodel <https://meta.linked.archi/edgy/metamodel#EDGY23> ;
    dcterms:created            "2025-06-27"^^xsd:date ;
.

Element Patterns

Each concrete EDGY element requires rdf:type + skos:prefLabel (minimum for SHACL validation):

## People
:Policyholder a edgy:People ; skos:prefLabel "Policyholder"@en .
:ClaimsAdjuster a edgy:People ; skos:prefLabel "Claims Adjuster"@en .

## Identity facet
:ProtectWhatMatters a edgy:Purpose ; skos:prefLabel "Protect What Matters"@en .
:FromMutualToDigital a edgy:Story ; skos:prefLabel "From Mutual to Digital"@en .
:RiskPreventionAdvice a edgy:Content ; skos:prefLabel "Risk Prevention Advice"@en .

## Architecture facet
:ClaimsManagement a edgy:Capability ; skos:prefLabel "Claims Management"@en .
:ClaimsAssessmentProcess a edgy:Process ; skos:prefLabel "Claims Assessment Process"@en .
:FraudDetectionEngine a edgy:Asset ; skos:prefLabel "Fraud Detection Engine"@en .

## Experience facet
:FileAClaim a edgy:Task ; skos:prefLabel "File a Claim"@en .
:ClaimsJourney a edgy:Journey ; skos:prefLabel "Claims Journey"@en .
:MobileApp a edgy:Channel ; skos:prefLabel "Mobile App"@en .

## Intersections
:MeridianGroup a edgy:Organisation ; skos:prefLabel "Meridian Insurance Group"@en .
:HomeInsurance a edgy:Product ; skos:prefLabel "Home Insurance"@en .
:MeridianBrand a edgy:Brand ; skos:prefLabel "Meridian"@en .

Relationship Patterns

Tree (child partOf parent)

:FNOL edgy:partOf :ClaimsManagement .
:ClaimsAssessmentCap edgy:partOf :ClaimsManagement .
:Settlement edgy:partOf :ClaimsManagement .
:MeridianNordics edgy:partOf :MeridianGroup .
:HomeInsurance edgy:partOf :PersonalLinesPortfolio .

Flow (source influences target)

:CustomerDataPlatform edgy:flowsTo :FraudDetectionEngine .
:ClaimsOperations edgy:linksTo :ClaimsManagement .
## Identity
:FromMutualToDigital edgy:contextualisesPurpose :ProtectWhatMatters .
:RiskPreventionAdvice edgy:expressesPurpose :ProtectWhatMatters .
:RiskPreventionAdvice edgy:conveysStory :FromMutualToDigital .

## Experience
:FileAClaim edgy:isPartOfJourney :ClaimsJourney .
:FileAClaim edgy:usesChannel :MobileApp .
:ClaimsJourney edgy:traversesChannel :MobileApp .

## Architecture
:ClaimsManagement edgy:requiresAsset :FraudDetectionEngine .
:ClaimsAssessmentProcess edgy:realisesCapability :ClaimsManagement .

## Intersections
:MeridianGroup edgy:pursuesPurpose :ProtectWhatMatters .
:MeridianGroup edgy:hasCapability :ClaimsManagement .
:MeridianGroup edgy:makesProduct :HomeInsurance .
:HomeInsurance edgy:servesTask :FileAClaim .
:HomeInsurance edgy:requiresCapability :ClaimsManagement .
:HomeInsurance edgy:embodiesBrand :MeridianBrand .
:MeridianBrand edgy:supportsTask :FileAClaim .

Identity Map

Why does Meridian exist? What does it stand for?

graph TD
    MG["Meridian Insurance Group"] -->|"pursues"| PWM(["Protect What Matters"])
    MG -->|"authors"| FMD{{"From Mutual to Digital"}}
    MG -->|"builds"| MB["Meridian Brand"]
    FMD -->|"contextualises"| PWM
    RPA["Risk Prevention Advice"] -->|"expresses"| PWM
    RPA -->|"conveys"| FMD
    MB -->|"represents"| PWM
    MB -->|"evokes"| FMD

    style MG fill:#76D9EA,stroke:#fff,color:#000
    style PWM fill:#75F0A5,stroke:#fff,color:#000
    style FMD fill:#75F0A5,stroke:#fff,color:#000
    style RPA fill:#75F0A5,stroke:#fff,color:#000
    style MB fill:#FFD47D,stroke:#fff,color:#000

Capability Map

What is Meridian able to do?

graph TD
    subgraph MG["Meridian Insurance Group"]
        UW(["Underwriting"])
        CM(["Claims Management"])
        PA(["Policy Administration"])

        RA(["Risk Assessment"]) -.->|"partOf"| UW
        PR(["Pricing"]) -.->|"partOf"| UW

        FNOL(["FNOL"]) -.->|"partOf"| CM
        CA(["Claims Assessment"]) -.->|"partOf"| CM
        ST(["Settlement"]) -.->|"partOf"| CM

        QB(["Quote & Bind"]) -.->|"partOf"| PA
        RN(["Renewal"]) -.->|"partOf"| PA
    end

    style MG fill:#76D9EA,stroke:#333,color:#000
    style UW fill:#9DB9F6,stroke:#fff,color:#000
    style CM fill:#9DB9F6,stroke:#fff,color:#000
    style PA fill:#9DB9F6,stroke:#fff,color:#000
    style RA fill:#9DB9F6,stroke:#fff,color:#000
    style PR fill:#9DB9F6,stroke:#fff,color:#000
    style FNOL fill:#9DB9F6,stroke:#fff,color:#000
    style CA fill:#9DB9F6,stroke:#fff,color:#000
    style ST fill:#9DB9F6,stroke:#fff,color:#000
    style QB fill:#9DB9F6,stroke:#fff,color:#000
    style RN fill:#9DB9F6,stroke:#fff,color:#000

Claims Journey Map

What does a policyholder experience when filing a claim?

graph TD
    PH["👤 Policyholder"] --> CJ

    subgraph CJ{{"Claims Journey"}}
        direction LR
        T1(["Report Incident"])
        T2(["Provide Evidence"])
        T3(["Track Progress"])
        T4(["Receive Payment"])
        T5(["Rate Service"])
    end

    T1 -->|"uses"| MA["Mobile App"]
    T1 -->|"uses"| CC["Call Centre"]
    T2 -->|"uses"| MA
    T3 -->|"uses"| CP["Customer Portal"]
    T3 -->|"uses"| MA
    T5 -->|"uses"| MA

    style PH fill:#FFFFFF,stroke:#000,color:#000
    style CJ fill:#F985B4,stroke:#fff,color:#000
    style T1 fill:#F985B4,stroke:#fff,color:#000
    style T2 fill:#F985B4,stroke:#fff,color:#000
    style T3 fill:#F985B4,stroke:#fff,color:#000
    style T4 fill:#F985B4,stroke:#fff,color:#000
    style T5 fill:#F985B4,stroke:#fff,color:#000
    style MA fill:#F985B4,stroke:#fff,color:#000
    style CC fill:#F985B4,stroke:#fff,color:#000
    style CP fill:#F985B4,stroke:#fff,color:#000

Architecture Detail

How does Claims Management work internally?

graph TD
    CAP{{"Claims Assessment Process"}} -->|"realises"| CM(["Claims Management"])
    CM -->|"requires"| FDE["Fraud Detection Engine"]
    CM -->|"requires"| CDP["Customer Data Platform"]
    CM -->|"requires"| CWS["Claims Workflow System"]
    CDP -->|"flowsTo"| FDE
    CO["Claims Operations"] -->|"performs"| CAP

    style CAP fill:#9DB9F6,stroke:#fff,color:#000
    style CM fill:#9DB9F6,stroke:#fff,color:#000
    style FDE fill:#9DB9F6,stroke:#fff,color:#000
    style CDP fill:#9DB9F6,stroke:#fff,color:#000
    style CWS fill:#9DB9F6,stroke:#fff,color:#000
    style CO fill:#76D9EA,stroke:#fff,color:#000

Product Map

What does Meridian offer, and how does it connect to capabilities and tasks?

graph TD
    HI["Home Insurance"] -->|"serves"| FC(["File a Claim"])
    HI -->|"serves"| GI(["Get Insured"])
    MI["Motor Insurance"] -->|"serves"| GI
    HI -->|"requires"| CM(["Claims Management"])
    MI -->|"requires"| CM
    HI -->|"embodies"| MB["Meridian Brand"]
    MI -->|"embodies"| MB
    MG["Meridian Group"] -->|"makes"| HI
    MG -->|"makes"| MI
    MB -->|"supports"| FC
    MB -->|"supports"| GI

    style HI fill:#DA7AF4,stroke:#fff,color:#000
    style MI fill:#DA7AF4,stroke:#fff,color:#000
    style FC fill:#F985B4,stroke:#fff,color:#000
    style GI fill:#F985B4,stroke:#fff,color:#000
    style CM fill:#9DB9F6,stroke:#fff,color:#000
    style MB fill:#FFD47D,stroke:#fff,color:#000
    style MG fill:#76D9EA,stroke:#fff,color:#000

Tags and Metrics

## Tagging — differentiates elements by type
:FraudDetectionEngine edgy:hasTag [
    a edgy:Tagging ; skos:prefLabel "Application"@en ;
    rdfs:seeAlso <https://meta.linked.archi/edgy/reference-data#Application> ;
] .

## Metrics — adds measurable value
:ClaimsManagement edgy:hasMetric [
    a edgy:Metrics ; skos:prefLabel "Maturity: Managed"@en ;
    rdfs:seeAlso <https://meta.linked.archi/edgy/reference-data#Managed> ;
] .

:FraudDetectionEngine edgy:hasMetric [
    a edgy:Metrics ; skos:prefLabel "Risk: Amber"@en ;
    rdfs:seeAlso <https://meta.linked.archi/edgy/reference-data#Amber> ;
] .

Views and Viewpoints

:MeridianCapabilityMapView
    a arch:View ;
    skos:prefLabel "Meridian Capability Map"@en ;
    arch:viewConformsToViewpoint edgyvp:CapabilityMap ;
.

:MeridianClaimsJourneyView
    a arch:View ;
    skos:prefLabel "Meridian Claims Journey Map"@en ;
    arch:viewConformsToViewpoint edgyvp:JourneyMap ;
.

:MeridianIdentityView
    a arch:View ;
    skos:prefLabel "Meridian Identity Map"@en ;
    arch:viewConformsToViewpoint edgyvp:IdentityMap ;
.
Viewpoint Use when
edgyvp:FullEnterpriseMap Holistic workshop — all facets visible
edgyvp:IdentityMap Purpose, brand strategy, storytelling
edgyvp:ArchitectureMap Capability planning, operating model
edgyvp:ExperienceMap Customer experience, service design
edgyvp:CapabilityMap Capability decomposition, investment decisions
edgyvp:JourneyMap Customer journey mapping, touchpoint analysis
edgyvp:OrganisationMap Org design, operating model, governance
edgyvp:ProductMap Product portfolio, product-capability alignment
edgyvp:BrandMap Brand architecture, brand-experience alignment

Validation

.scripts/validate.sh --shacl meridian-model.ttl \
    core/core-shapes.ttl \
    modelingLanguages/edgy/edgy-shapes.ttl

The shapes enforce: - Every element has skos:prefLabel (language-tagged string) - Every qualified relationship has exactly one arch:source and arch:target - Core links respect domain/range (e.g. contextualisesPurpose only from Story → Purpose)

Further Reading