@prefix owl:     <http://www.w3.org/2002/07/owl#> .
@prefix rdfs:    <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd:     <http://www.w3.org/2001/XMLSchema#> .
@prefix skos:    <http://www.w3.org/2004/02/skos/core#> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix prov:    <http://www.w3.org/ns/prov#> .
@prefix cc:      <http://creativecommons.org/ns#> .
@prefix bibo:    <http://purl.org/ontology/bibo/> .
@prefix vann:    <http://purl.org/vocab/vann/> .

@prefix arch:    <https://meta.linked.archi/core#> .
@prefix edgy:    <https://meta.linked.archi/edgy/onto#> .
@prefix :        <https://meta.linked.archi/edgy/viewpoints#> .

#################################################################
# Ontology Declaration
#################################################################

<https://meta.linked.archi/edgy/viewpoints#>
    a                             owl:Ontology ;
    cc:license                    "http://creativecommons.org/licenses/by-sa/4.0/" ;
    vann:preferredNamespaceUri    "https://meta.linked.archi/edgy/viewpoints#" ;
    vann:preferredNamespacePrefix "edgyvp" ;
    dcterms:creator               "Kalin Maldzhanski"^^xsd:string ;
    dcterms:title                 "Linked.Archi EDGY 23 Viewpoints"@en ;
    dcterms:description           '''Viewpoint definitions for EDGY 23 enterprise design models.
Defines viewpoints aligned with the three EDGY facets (Identity, Architecture, Experience),
their intersections, and cross-cutting enterprise-wide perspectives.'''@en ;
    dcterms:created               "2025-06-27"^^xsd:date ;
    dcterms:modified              "2026-04-17"^^xsd:date ;
    dcterms:publisher             "Linked.Archi"@en, <https://linked.archi> ;
    bibo:status                   "draft" ;
    owl:versionIRI                <https://meta.linked.archi/edgy/viewpoints/23#> ;
    owl:versionInfo               "23"@en ;
    dcterms:source  <https://enterprise.design/wiki/Enterprise_Design_Facets> ;
    prov:wasDerivedFrom <https://enterprise.design/wiki/Enterprise_Design_Facets> ;
.


#################################################################
# Viewpoint Catalog
#################################################################

:ViewpointCatalog
    a                skos:ConceptScheme ;
    skos:prefLabel   "EDGY 23 Viewpoint Catalog"@en ;
    dcterms:description  "Catalog of viewpoints for EDGY 23 enterprise design maps."@en ;
    skos:hasTopConcept :FullEnterpriseMap, :IdentityMap, :ArchitectureMap,
                       :ExperienceMap, :CapabilityMap, :JourneyMap,
                       :OrganisationMap, :ProductMap, :BrandMap ;
.


#################################################################
# Full Enterprise Map
#################################################################

:FullEnterpriseMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Full Enterprise Map"@en ;
    skos:definition  "Shows all enterprise elements across all three facets and their intersections — the complete EDGY picture."@en ;
    skos:scopeNote   "Use this viewpoint for holistic enterprise design workshops where all facets need to be visible and connected. Suitable for initial mapping sessions and cross-facet alignment."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :EnterpriseDesigner, :CLevel ;
    arch:viewpointFramesConcern :EnterpriseAlignment, :CrossFacetCoherence ;
    arch:includesConcept
        edgy:People, edgy:Outcome, edgy:Activity, edgy:Object,
        edgy:Purpose, edgy:Story, edgy:Content,
        edgy:Capability, edgy:Process, edgy:Asset,
        edgy:Task, edgy:Journey, edgy:Channel,
        edgy:Organisation, edgy:Product, edgy:Brand,
        edgy:Link, edgy:Flow, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Enterprise_Elements> ;
.


#################################################################
# Facet Viewpoints
#################################################################

:IdentityMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Identity Map"@en ;
    skos:definition  "Focuses on the Identity facet — why the enterprise exists, who it is, and what matters to it."@en ;
    skos:scopeNote   "Use for brand strategy, purpose definition, storytelling workshops, and content strategy. Shows Purpose, Story, Content plus Organisation and Brand as intersection elements."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :BrandStrategist, :CommunicationsLead, :CLevel ;
    arch:viewpointFramesConcern :EnterprisePurpose, :BrandIdentity, :Storytelling ;
    arch:includesConcept
        edgy:People,
        edgy:Purpose, edgy:Story, edgy:Content,
        edgy:Organisation, edgy:Brand,
        edgy:Link, edgy:Flow, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Identity> ;
.

:ArchitectureMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Architecture Map"@en ;
    skos:definition  "Focuses on the Architecture facet — how the enterprise runs, what it is capable of, and what makes everything work together."@en ;
    skos:scopeNote   "Use for capability planning, process design, asset management, and operational architecture. Shows Capability, Process, Asset plus Organisation and Product as intersection elements."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :EnterpriseArchitect, :OperationsLead, :CTO ;
    arch:viewpointFramesConcern :OperationalEfficiency, :CapabilityPlanning, :AssetManagement ;
    arch:includesConcept
        edgy:People,
        edgy:Capability, edgy:Process, edgy:Asset,
        edgy:Organisation, edgy:Product,
        edgy:Link, edgy:Flow, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Architecture> ;
.

:ExperienceMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Experience Map"@en ;
    skos:definition  "Focuses on the Experience facet — what role the enterprise plays in people's lives."@en ;
    skos:scopeNote   "Use for customer experience design, journey mapping, channel strategy, and service design. Shows Task, Journey, Channel plus Product and Brand as intersection elements."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :ServiceDesigner, :UXDesigner, :ProductOwner ;
    arch:viewpointFramesConcern :CustomerExperience, :ChannelStrategy, :TaskCompletion ;
    arch:includesConcept
        edgy:People,
        edgy:Task, edgy:Journey, edgy:Channel,
        edgy:Product, edgy:Brand,
        edgy:Link, edgy:Flow, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Experience> ;
.


#################################################################
# Focused Viewpoints
#################################################################

:CapabilityMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Capability Map"@en ;
    skos:definition  "Focused view on enterprise capabilities, their decomposition (trees), and the assets and processes that realise them."@en ;
    skos:scopeNote   "Use for capability-based planning, investment decisions, and modularisation. Shows capabilities in tree hierarchies with links to processes and assets."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :EnterpriseArchitect, :CTO, :StrategyLead ;
    arch:viewpointFramesConcern :CapabilityPlanning, :Modularisation, :InvestmentDecision ;
    arch:includesConcept
        edgy:Capability, edgy:Process, edgy:Asset,
        edgy:Organisation, edgy:Product,
        edgy:Link, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Capability>,
                     <https://enterprise.design/wiki/Capability_Modelling_Guidelines> ;
.

:JourneyMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Journey Map"@en ;
    skos:definition  "Focused view on people's journeys, the tasks they accomplish, and the channels they traverse."@en ;
    skos:scopeNote   "Use for customer journey mapping, service blueprinting, and touchpoint analysis. Shows journeys as sequences of tasks using channels, with products featuring in the journey."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :ServiceDesigner, :UXDesigner, :ProductOwner ;
    arch:viewpointFramesConcern :CustomerExperience, :TouchpointOptimisation, :ServiceBlueprint ;
    arch:includesConcept
        edgy:People,
        edgy:Task, edgy:Journey, edgy:Channel,
        edgy:Product, edgy:Brand,
        edgy:Link, edgy:Flow,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Journey> ;
.

:OrganisationMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Organisation Map"@en ;
    skos:definition  "Focused view on the organisation — its structure, capabilities, processes, purpose, and brands."@en ;
    skos:scopeNote   "Use for organisational design, operating model definition, and governance. Shows the organisation at the intersection of Identity and Architecture facets."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :CLevel, :HRLead, :EnterpriseArchitect ;
    arch:viewpointFramesConcern :OrganisationalDesign, :OperatingModel, :Governance ;
    arch:includesConcept
        edgy:People,
        edgy:Organisation,
        edgy:Purpose, edgy:Story,
        edgy:Capability, edgy:Process, edgy:Asset,
        edgy:Brand, edgy:Product,
        edgy:Link, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Organisation> ;
.

:ProductMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Product Map"@en ;
    skos:definition  "Focused view on products — what the enterprise makes, the capabilities required, and the tasks they serve."@en ;
    skos:scopeNote   "Use for product portfolio management, product-capability alignment, and product-market fit analysis. Shows products at the intersection of Architecture and Experience facets."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :ProductOwner, :StrategyLead, :ServiceDesigner ;
    arch:viewpointFramesConcern :ProductPortfolio, :ProductCapabilityAlignment, :ValueDelivery ;
    arch:includesConcept
        edgy:People,
        edgy:Product,
        edgy:Capability, edgy:Process,
        edgy:Task, edgy:Journey, edgy:Channel,
        edgy:Organisation, edgy:Brand,
        edgy:Link, edgy:Flow, edgy:Tree,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Product> ;
.

:BrandMap
    a                arch:Viewpoint ;
    skos:prefLabel   "Brand Map"@en ;
    skos:definition  "Focused view on brands — what they stand for, the stories they evoke, and the journeys they appear in."@en ;
    skos:scopeNote   "Use for brand architecture, brand-experience alignment, and brand portfolio management. Shows brands at the intersection of Identity and Experience facets."@en ;
    arch:viewType    arch:DesignViewpoint ;
    skos:topConceptOf :ViewpointCatalog ;
    skos:inScheme    :ViewpointCatalog ;
    arch:targetsStakeholder :BrandStrategist, :CommunicationsLead, :ProductOwner ;
    arch:viewpointFramesConcern :BrandArchitecture, :BrandExperienceAlignment, :BrandPortfolio ;
    arch:includesConcept
        edgy:People,
        edgy:Brand,
        edgy:Purpose, edgy:Story, edgy:Content,
        edgy:Task, edgy:Journey,
        edgy:Organisation, edgy:Product,
        edgy:Link, edgy:Flow,
        edgy:Tagging, edgy:Metrics ;
    rdfs:seeAlso     <https://enterprise.design/wiki/Brand> ;
.


#################################################################
# Stakeholders
#################################################################

:EnterpriseDesigner
    a              arch:Stakeholder ;
    skos:prefLabel "Enterprise Designer"@en ;
    skos:definition "A practitioner who designs enterprises holistically across all facets."@en ;
.

:CLevel
    a              arch:Stakeholder ;
    skos:prefLabel "C-Level Executive"@en ;
    skos:definition "Senior executive responsible for enterprise-wide strategy and direction."@en ;
.

:EnterpriseArchitect
    a              arch:Stakeholder ;
    skos:prefLabel "Enterprise Architect"@en ;
    skos:definition "Architect responsible for the structural design of the enterprise."@en ;
.

:ServiceDesigner
    a              arch:Stakeholder ;
    skos:prefLabel "Service Designer"@en ;
    skos:definition "Designer focused on end-to-end service experiences."@en ;
.

:UXDesigner
    a              arch:Stakeholder ;
    skos:prefLabel "UX Designer"@en ;
    skos:definition "Designer focused on user experience across channels."@en ;
.

:ProductOwner
    a              arch:Stakeholder ;
    skos:prefLabel "Product Owner"@en ;
    skos:definition "Person responsible for product vision, backlog, and value delivery."@en ;
.

:BrandStrategist
    a              arch:Stakeholder ;
    skos:prefLabel "Brand Strategist"@en ;
    skos:definition "Strategist responsible for brand identity, positioning, and architecture."@en ;
.

:CommunicationsLead
    a              arch:Stakeholder ;
    skos:prefLabel "Communications Lead"@en ;
    skos:definition "Leader responsible for enterprise storytelling and content strategy."@en ;
.

:OperationsLead
    a              arch:Stakeholder ;
    skos:prefLabel "Operations Lead"@en ;
    skos:definition "Leader responsible for operational processes and efficiency."@en ;
.

:CTO
    a              arch:Stakeholder ;
    skos:prefLabel "CTO"@en ;
    skos:definition "Chief Technology Officer — responsible for technology strategy and assets."@en ;
.

:StrategyLead
    a              arch:Stakeholder ;
    skos:prefLabel "Strategy Lead"@en ;
    skos:definition "Leader responsible for enterprise strategy and capability planning."@en ;
.

:HRLead
    a              arch:Stakeholder ;
    skos:prefLabel "HR Lead"@en ;
    skos:definition "Leader responsible for people, organisational design, and talent."@en ;
.


#################################################################
# Concerns
#################################################################

:EnterpriseAlignment
    a              arch:Concern ;
    skos:prefLabel "Enterprise Alignment"@en ;
    skos:definition "Ensuring all parts of the enterprise work together coherently."@en ;
.

:CrossFacetCoherence
    a              arch:Concern ;
    skos:prefLabel "Cross-Facet Coherence"@en ;
    skos:definition "Maintaining consistency across Identity, Architecture, and Experience facets."@en ;
.

:EnterprisePurpose
    a              arch:Concern ;
    skos:prefLabel "Enterprise Purpose"@en ;
    skos:definition "Clarity on why the enterprise exists and what it stands for."@en ;
.

:BrandIdentity
    a              arch:Concern ;
    skos:prefLabel "Brand Identity"@en ;
    skos:definition "How the enterprise is perceived and differentiated through its brands."@en ;
.

:Storytelling
    a              arch:Concern ;
    skos:prefLabel "Storytelling"@en ;
    skos:definition "How the enterprise communicates its narrative to people."@en ;
.

:OperationalEfficiency
    a              arch:Concern ;
    skos:prefLabel "Operational Efficiency"@en ;
    skos:definition "How effectively the enterprise operates through its processes and assets."@en ;
.

:CapabilityPlanning
    a              arch:Concern ;
    skos:prefLabel "Capability Planning"@en ;
    skos:definition "Planning and developing the capabilities the enterprise needs."@en ;
.

:AssetManagement
    a              arch:Concern ;
    skos:prefLabel "Asset Management"@en ;
    skos:definition "Managing the tangible and intangible assets the enterprise relies on."@en ;
.

:CustomerExperience
    a              arch:Concern ;
    skos:prefLabel "Customer Experience"@en ;
    skos:definition "The quality of interactions people have with the enterprise."@en ;
.

:ChannelStrategy
    a              arch:Concern ;
    skos:prefLabel "Channel Strategy"@en ;
    skos:definition "How the enterprise reaches and interacts with people through channels."@en ;
.

:TaskCompletion
    a              arch:Concern ;
    skos:prefLabel "Task Completion"@en ;
    skos:definition "Enabling people to accomplish what they want to get done."@en ;
.

:Modularisation
    a              arch:Concern ;
    skos:prefLabel "Modularisation"@en ;
    skos:definition "Defining boundaries around what belongs together in the enterprise."@en ;
.

:InvestmentDecision
    a              arch:Concern ;
    skos:prefLabel "Investment Decision"@en ;
    skos:definition "Deciding where to invest in capability development."@en ;
.

:TouchpointOptimisation
    a              arch:Concern ;
    skos:prefLabel "Touchpoint Optimisation"@en ;
    skos:definition "Improving the quality of interaction points in people's journeys."@en ;
.

:ServiceBlueprint
    a              arch:Concern ;
    skos:prefLabel "Service Blueprint"@en ;
    skos:definition "Understanding the full service delivery chain behind a journey."@en ;
.

:OrganisationalDesign
    a              arch:Concern ;
    skos:prefLabel "Organisational Design"@en ;
    skos:definition "Structuring the organisation to deliver on its purpose."@en ;
.

:OperatingModel
    a              arch:Concern ;
    skos:prefLabel "Operating Model"@en ;
    skos:definition "How the organisation operates to deliver its capabilities."@en ;
.

:Governance
    a              arch:Concern ;
    skos:prefLabel "Governance"@en ;
    skos:definition "Decision-making structures and accountability within the organisation."@en ;
.

:ProductPortfolio
    a              arch:Concern ;
    skos:prefLabel "Product Portfolio"@en ;
    skos:definition "Managing the set of products the enterprise offers."@en ;
.

:ProductCapabilityAlignment
    a              arch:Concern ;
    skos:prefLabel "Product-Capability Alignment"@en ;
    skos:definition "Ensuring products are supported by the right capabilities."@en ;
.

:ValueDelivery
    a              arch:Concern ;
    skos:prefLabel "Value Delivery"@en ;
    skos:definition "How the enterprise delivers value to people through its products."@en ;
.

:BrandArchitecture
    a              arch:Concern ;
    skos:prefLabel "Brand Architecture"@en ;
    skos:definition "How brands relate to each other and to the enterprise."@en ;
.

:BrandExperienceAlignment
    a              arch:Concern ;
    skos:prefLabel "Brand-Experience Alignment"@en ;
    skos:definition "Ensuring brand promises are delivered through actual experiences."@en ;
.

:BrandPortfolio
    a              arch:Concern ;
    skos:prefLabel "Brand Portfolio"@en ;
    skos:definition "Managing the set of brands the enterprise operates."@en ;
.