Linked.Archi

Linked.Archi EDGY 23 Viewpoints

Viewpoint Definitions

https://meta.linked.archi/edgy/viewpoints#

v23 draft edgyvp: Kalin Maldzhanski Linked.Archi Modified: 2026-04-17 License

Viewpoint definitions for EDGY 23 enterprise design models. Defines viewpoints aligned with the three EDGY facets (Identity, Architecture, Experience), their intersections, and cross-cutting enterprise-wide perspectives.

Contents

Operational Efficiency

Architecture Map

Focuses on the Architecture facet — how the enterprise runs, what it is capable of, and what makes everything work together.
Concerns: Operational Efficiency, Capability Planning, Asset Management
View type: DesignViewpoint
Included concepts:
People Capability Process Asset Organisation Product Link Flow Tree Tagging Metrics

Brand Architecture

Brand Map

Focused view on brands — what they stand for, the stories they evoke, and the journeys they appear in.
Concerns: Brand Architecture, Brand-Experience Alignment, Brand Portfolio
View type: DesignViewpoint
Included concepts:
People Brand Purpose Story Content Task Journey Organisation Product Link Flow Tagging Metrics

Capability Planning

Capability Map

Focused view on enterprise capabilities, their decomposition (trees), and the assets and processes that realise them.
Concerns: Capability Planning, Modularisation, Investment Decision
View type: DesignViewpoint
Included concepts:
Capability Process Asset Organisation Product Link Tree Tagging Metrics

Customer Experience

Experience Map

Focuses on the Experience facet — what role the enterprise plays in people's lives.
Concerns: Customer Experience, Channel Strategy, Task Completion
View type: DesignViewpoint
Included concepts:
People Task Journey Channel Product Brand Link Flow Tree Tagging Metrics

Journey Map

Focused view on people's journeys, the tasks they accomplish, and the channels they traverse.
Concerns: Customer Experience, Touchpoint Optimisation, Service Blueprint
View type: DesignViewpoint
Included concepts:
People Task Journey Channel Product Brand Link Flow Tagging Metrics

Enterprise Alignment

Full Enterprise Map

Shows all enterprise elements across all three facets and their intersections — the complete EDGY picture.
Concerns: Enterprise Alignment, Cross-Facet Coherence
View type: DesignViewpoint
Included concepts:
People Outcome Activity Object Purpose Story Content Capability Process Asset Task Journey Channel Organisation Product Brand Link Flow Tree Tagging Metrics

Enterprise Purpose

Identity Map

Focuses on the Identity facet — why the enterprise exists, who it is, and what matters to it.
Concerns: Enterprise Purpose, Brand Identity, Storytelling
View type: DesignViewpoint
Included concepts:
People Purpose Story Content Organisation Brand Link Flow Tree Tagging Metrics

Organisational Design

Organisation Map

Focused view on the organisation — its structure, capabilities, processes, purpose, and brands.
Concerns: Organisational Design, Operating Model, Governance
View type: DesignViewpoint
Included concepts:
People Organisation Purpose Story Capability Process Asset Brand Product Link Tree Tagging Metrics

Product Portfolio

Product Map

Focused view on products — what the enterprise makes, the capabilities required, and the tasks they serve.
Concerns: Product Portfolio, Product-Capability Alignment, Value Delivery
View type: DesignViewpoint
Included concepts:
People Product Capability Process Task Journey Channel Organisation Brand Link Flow Tree Tagging Metrics